Datarella creates a pool of behavior data.
Based on this, Datarella provides analytics, white label solutions, and consulting. The consultancy services fill Datarella’s clients’ need to learn how they can embrace Big Data to better understand their customers. Datarella’s ‘explore’ app technology is the framework for customized brand loyalty solutions. The data is matched with other data sources and consolidated into Datarella’s Data Middleware, from where it makes information easily accessible. Datarella’s clients access this ‘Data-as-a- Service’ via dashboards, API or bespoke reports. Of the three fields, Datarella’s analytics business will be the most highly scalable and reliable driver of revenues. To provide real time analytics based on the huge amount of data streaming from the app to be merged with other data in our backend, we deploy Twitter Storm on top of a Hadoop/Reddis environment. State-of-the-art visualization and analytics is done in R.
Datarella is the first European enterprise to amass and analyze behavior data with such high accuracy and abundance. The benefit of the combining of passive and active mobile research is obvious: convenience for participants, improved participation rates, getting closer to the “moment of truth”, reaching also to demographics no longer to be contacted by classic methods, obtaining faster turnaround, capturing sensor data, increasing accuracy, and reducing costs.