News

Read about Datarella's work

My AlgorithmicMe: Our representation in data

Talk at Strata + Hadoop World Conference 2016, San Jose, Ca. Today, algorithms predict our preferences, interests, and even future actions—recommendation engines, search, and advertising targeting are the most common applications. With data collected on mobile devices...

read more
The Need For Encryption

The Need For Encryption

With this post we do something quite unusual: we re-publish Apple's letter to their customers. It's not that we were such Apple fans that we would join  the company's marketing efforts but the encryption of iPhones has been discussed for a long time. And this week,...

read more
New Product Development in the Age of IoT

New Product Development in the Age of IoT

If you're responsible for new product development in your company, you will be familiar with the several steps of that process. Experts mostly separate the new product development process into seven or eight steps, starting with idea generation and finishing with a...

read more
What you can expect from Datarella in 2016

What you can expect from Datarella in 2016

We always take a little time in the very first days of a year to define Datarella's main goals for this year. This time it was a pleasant task since 2015 went very well for Datarella: we achieved most of our goals and we could start without any legacy issues. So, what...

read more
If it’s smart, you can wear it!

If it’s smart, you can wear it!

It started with the first smart clothes in 2006, motivated luxury brands like TAG Heuer of LVMH to add some smartness to their watches and even lets farmers recognize patterns in dairy cow movements: wearables have become mainstream. At our Wearable Data Hack this...

read more
Know And Speak To Your Customer Through The IoT

Know And Speak To Your Customer Through The IoT

Equipped with sensors and microchips, ever more of objects can communicate, with each other and with human beings - the Internet of Things and Humans is born. Even washing powder is set to become smart through attached sensors on its packaging that detects when the...

read more

Breaking Bad Habits with Self-Tracking

For the forth time, the Quantified Self Conference took place in Amsterdam. Quantified Self is a way to get "self knowledge through numbers" as the two founders Kevin Kelly and Gerry Wolf put it, learning about one's life by measuring various aspects of our bodily...

read more
Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 - Official Announcement Munich, 19 June 2015 - On the weekend of June, 19-21, Stylight, Datarella and Macromedia University proudly present the first hack day on wearable tech applications, data and design - the Wearable Data Hack 2015. the...

read more