Most of the time, we at Datarella deal with the very near future: what will be the most likely thing that individuals want or what they are up to next? We use mathematical models to predict human behavior. But not only human behavior is what Datarella is interested in. Research papers, internal customer data and external data are being used by Datarella to predict probabilities of success of specific products. We detecs patterns, weaknesses and events in behavior and product design and – together with our customers – we define workarounds, optimizations or completely new data-driven products.