Telling the story of people’s lives – Strata+Hadoop, Feb 15, San Jose

We can draw a colorful picture of people’s everyday lives from the data we collect via smartphones. To tell the data-story, we need to translate the raw measurements into meaningful events, like “driving a car”, “strolling in a mall”, or even more intimate, like “being nervous”. We will show how to access the phone’s data, how to derive complex events from the phone’s raw data, and how to bring it into a meaningful story, and how to make it work for businesses.

Cases we’ll show: an app for the automotive industry to support ecological driving, learning about preferences of Chinese passengers at an international airport, and supporting people suffering from osteoporosis to stabelize their condition and maintain mobility.

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