The biggest thing in tech 2015-2025?

The biggest thing in tech 2015-2025?

From time to time we contemplate about which developments, movements or innovations are those that really matter, and that make this frequently mentioned difference. The results of these intellectual games must be subjective and are generated from a uniquely individual perspective. Things get fascinating, though, if you’re convinced that a specific development not only qualifies as your personal No 1 but should be on many people’s A-list.  Speaking of technology, my personal No 1 which back in 2009 was ‚Apps’, since 2015 is „Blockchain“. Beside developments such as VR and AR that certainly will honour their promises, the blockchain will fundamentally change the way we use the internet. You can regard it as a layer on top of the internet which allows a completely different approach to transactions – i.e. the end-user perspective – and supply chains – i.e. B2B perspective. Without summing up and repeating all aspects of a blockchain, let’s focus on just one aspect (which, by the way, is the only reason for using  a blockchain, anyway) – the automated consensus made possible by smart contracts. A smart contract is an algorithm defining and executing a set of rules, i.e. without an additional notary service deciding upon […]

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Know And Speak To Your Customer Through The IoT

Know And Speak To Your Customer Through The IoT

Equipped with sensors and microchips, ever more of objects can communicate, with each other and with human beings – the Internet of Things and Humans is born. Even washing powder is set to become smart through attached sensors on its packaging that detects when the product is being used, and that communicates with readers like smartphones when scanned. From today’s 5 billion to 21 billion by 2020, the number of wirelessly connected things will increase.  Who will profit from the Internet of Things – or IoT – most? Let’s look at the obvious applications, first: Stock-keeping and supply-chain management processes will have implemented technologies making objects communicating with each other, thus enabling businesses to follow the progress of their products from factories to shops to end-consumers. Espresso beans will tell baristas about the best temperature to keep them in stock. Batteries will inform their owners when reaching the last phase of their power-providing lives. From our perspective, however, the biggest potential lies in customer relations. Brands are realizing that the best way to sell their products is to build personal relations with customers rather than to spend lavishly on marketing. Until today, many brands come only second behind retailers with […]

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