If it’s smart, you can wear it!

If it’s smart, you can wear it!

It started with the first smart clothes in 2006, motivated luxury brands like TAG Heuer of LVMH to add some smartness to their watches and even lets farmers recognize patterns in dairy cow movements: wearables have become mainstream. At our Wearable Data Hack this June, we partnered with Wearable Technologies, a Munich based company specialized in marketing wearables. One part of our hackathon’s prizes were tickets to the 2016 Wearable Technologies Conference, taking place in Munich, January 26-27. Looking at the impressive lineup of speakers at the conference, we’re sure that our winners will learn a lot about the near future of wearables! If you also want to attend the conference, you might want to use this special link and our friends&family code Datarella_Friends for receiving a 15% discount.  See you at the Wearable Technologies Conference 2016 in Munich!

Read More →

Predictive modeling – an interview with Datarella CEO Joerg Blumtritt

Most of the time, we at Datarella deal with the very near future: what will be the most likely thing that individuals want or what they are up to next? We use mathematical models to predict human behavior. But not only human behavior is what Datarella is interested in. Research papers, internal customer data and external data are being used by Datarella to predict probabilities of success of specific products. We detecs patterns, weaknesses and events in behavior and product design and – together with our customers – we define workarounds, optimizations or completely new data-driven products.

Read More →

Telling the story of people’s lives – Strata+Hadoop, Feb 15, San Jose

We can draw a colorful picture of people’s everyday lives from the data we collect via smartphones. To tell the data-story, we need to translate the raw measurements into meaningful events, like “driving a car”, “strolling in a mall”, or even more intimate, like “being nervous”. We will show how to access the phone’s data, how to derive complex events from the phone’s raw data, and how to bring it into a meaningful story, and how to make it work for businesses. Cases we’ll show: an app for the automotive industry to support ecological driving, learning about preferences of Chinese passengers at an international airport, and supporting people suffering from osteoporosis to stabelize their condition and maintain mobility. More on Strata+Hadoop  

Read More →
Wearable Data Hack Munich 2015

Wearable Data Hack Munich 2015

Today, we would like to announce something special. Something we can’t wait to take place and until mid June it’s going to be tough to sit tight. Please, feel invited to our Wearable Data Hack Munich 2015! The Wearable Data Hack Munich 2015 is the first hack day on wearable tech applications and data. It will take place right after the launch of Apple Watch – the gadget we expect to rise the tide for all wearables. Withe the Wearable Data Hack Munich 2105, we aim to kick-off app development for the emerging smartwatch and wearable tech market. During this weekend you will have the first occasion to share your views and ideas and jointly gather experience with the new data realm. Apple calls the Apple Watch “Our most personal device ever”. And with good cause: The data from wearable tech, smartphones and smartwatches are really the most personal data ever. Our mobile devices accompany every step we take, every move we make. A plentitude of sensors on the devices draw a multidimensional picture of our daily lives. Applications of wearable data range from fitness to retail, from automotive to health. There is hardly an industry that cannot make direct […]

Read More →
The Datarella World Map Of Behavior

The Datarella World Map Of Behavior

Every smartphone user produces more than 20 MB of data collected by her phone’s sensors per day. Now, imagine the sensor data of 2 billion smartphone users worldwide, translated into realtime human behavior, shown on a global map. That is the vision of the Datarella World Map of Behavior. A typical 2015 generation smartphone sports up to 25 sensors, measuring activities as diverse as movements, noise, light, or magnetic flux. Most smartphone users aren’t even aware of the fact that their phone’s camera or microphone never are really „off“ but that they constantly collect data about the noise level or the intensity of light the user is experiencing. Actions speak louder than words Actions speak louder than words – if we want to really know a person we have to know how she behaves, and not only what she says. And that’s not only true for politicians. We all form our opinions on others by looking at their actions, more than their words. Many inter-personal problems result from NOT looking at people’s actions, but focusing on other aspects, such as their looks or their words. Behind superficial distinctions such as physical appearances, over time we often realize similarities with other […]

Read More →
The Datarella Data Timeline

The Datarella Data Timeline

If you live in the Americas, Europe, Asia-Pacific or Australia, you probably are one of 1.76 billion smartphone users. What do you do with your smartphone? You use apps for texting, social networking, gaming, etc. And you produce data. Lots of data. Every move you make, every breath you take, your behavior results in data: location, movement, body functions, external situational data. And you produce all this data on the fly, passively, without any effort. But where is this data? Can you see it? Do you know exactly which data you produce? At which times or to what extent? Do you know that your data can be of tremendous value for you? That you can improve your health by using it? Can you imagine knowing all about your data, that you see your data, in realtime, presented in a meaningful way that lets you understand its value? Welcome to the Datarella Data Timeline  The Data Timeline  is an app-centric timeline of your own behavior data and that of your social network. Using the Data Timeline is like looking into a mirror: you see yourself – not your external appearance but the visualization of your body data, you see the most complete […]

Read More →
Data is the new media

Data is the new media

Data storytelling, data journalism, and even data fiction – since the advent of Big Data, we find data more and more as tool of narratives. With pattern recognition, exploratory data analytics, and especially with data visualization, data has re-centered from the quantitative to the qualitative. More and more applications support us in using data to tell a story. Dashboards like Tableau or DataLion plug into our data sources and translate the numbers into a visual format that can be much more easily digested. Even highly multivariate data can deliver straightforward meaning to us when we use tools like Gephi, or say, the notorious Palantir. These tools also make social media analytics and text mining feasible techniques to research society, advertising, and markets. Data driven storytelling has conquered most non-fiction publication. News publishers like New York Times or The Guardian employ huge teams of infographic specialists to enrich their reports with meaningful data visualization. Some of their editors have put together awesome collections of beautiful examples, e.g. informationisbeautiful.net. Our most personal data however is generated on our mobile and wearable devices. On our smartphones, wristbands, or smartwatches, some twenty sensors continuously track our behavior and our actions. There is a plenitude […]

Read More →
Sharing Goods And Sharing Data: Both Is Fun, Big Business And A Social Responsibility

Sharing Goods And Sharing Data: Both Is Fun, Big Business And A Social Responsibility

Around 2010, Lisa Gansky coined the term Sharing Economy, or Mesh companies, offering their customers efficient shared access to their products instead of selling their products to them. Recently, it’s being called Collaborative Consumption or Collaborative Economy. It’s all about finding ways to make better use of valuable resources that have remained unused. Convenient access is being made affordable to people who can’t afford different products, or simply don’t need to own those products since they would only use them infrequently. Typical mesh businesses like AirBnB, LendingClub or Cookening, demonstrate the power of sharing in very different ways: AirBnB is on the way to pass Hilton as the world’s largest hotelier in 2015, that is 7 years after its inception. The US peer-to-peer lending company Lending Club has originated over 4 billion USD in loans – it was originally founded as a Facebook app in 2006. The typical Mesh business runs a stylish app with a high usability. It’s service is new, easy to use and affordable. But all that does not fully explain the tremendous speed they conquer one market after the other. Who is the driver behind the Sharing Economy and it’s success? It’s the user. It’s the […]

Read More →
Global Sleep Patterns

Global Sleep Patterns

Sleep is one of the most interesting aspects of life: during sleep we don’t act consciously (apart from a few natural processes inside our body) and therefore some people try to minimize sleep to get most out of their lives. Others maximize their sleep: for them sleep simply is the greatest activity they could think of. The Quantified Self folks try to optimize their sleep; i.e. to maximize their sound sleep phases and minimize light sleep and times of being awake. The guys from Jawbone looked at their UP band user’s sleep data and could provide us with this interesting global sleep pattern. Since Jawbone’s data are more detailed and accurate than the American Time Use Survey, this view on the different sleep patterns provides great insights in how inhabitants of cities behave, or how active a city is, seen as a whole. The average hours of sleep shown in the feature visual above do not include time awake in bed. Science tells us that we should sleep between 7 to 8 hours per night and we should sleep during the same cycles in order to maximize recovery and relaxation from our daily routines. Now look at people living in Tokyo: with […]

Read More →
User interaction with the explore app – The Datarella Interview

User interaction with the explore app – The Datarella Interview

Today, we speak with Yukitaka Nezu (YN), Co-founder of Datarella, about user interaction with the explore app. Q The explore app provides two key elements: sensor tracking and social interaction. You are responsible for the social interaction part. Could you tell us more about it? YN There are three different kinds of interactions among the editorial team and our users: – Surveys – Tasks – Recommendations With the surveys we ask our users about common trends and their everyday behavior. Answers are collected, analyzed and instantly presented in the feedback area. Based on the Quantified Self approach every single user sees her own results compared with other users. Then, we run different programs helping people to simply feel better. One of our popular programs, SMILE!, motivates the user to start smiling herself and to animate others to smile, too, in return. On a daily basis, SMILE! participants receive tasks they have to fulfill. SMILE! participants managed to feel better after having finished the program and were happier compared with non-participants. Last but not least, we provide two kinds of recommendations: – General recommendations regarding health, fitness, nutrition, etc. – Based on the individually collected sensor data as well as the answers […]

Read More →