Wearable Data Hack Munich 2015

Wearable Data Hack Munich 2015

Today, we would like to announce something special. Something we can’t wait to take place and until mid June it’s going to be tough to sit tight. Please, feel invited to our Wearable Data Hack Munich 2015! The Wearable Data Hack Munich 2015 is the first hack day on wearable tech applications and data. It will take place right after the launch of Apple Watch – the gadget we expect to rise the tide for all wearables. Withe the Wearable Data Hack Munich 2105, we aim to kick-off app development for the emerging smartwatch and wearable tech market. During this weekend you will have the first occasion to share your views and ideas and jointly gather experience with the new data realm. Apple calls the Apple Watch “Our most personal device ever”. And with good cause: The data from wearable tech, smartphones and smartwatches are really the most personal data ever. Our mobile devices accompany every step we take, every move we make. A plentitude of sensors on the devices draw a multidimensional picture of our daily lives. Applications of wearable data range from fitness to retail, from automotive to health. There is hardly an industry that cannot make direct […]

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The Datarella World Map Of Behavior

The Datarella World Map Of Behavior

Every smartphone user produces more than 20 MB of data collected by her phone’s sensors per day. Now, imagine the sensor data of 2 billion smartphone users worldwide, translated into realtime human behavior, shown on a global map. That is the vision of the Datarella World Map of Behavior. A typical 2015 generation smartphone sports up to 25 sensors, measuring activities as diverse as movements, noise, light, or magnetic flux. Most smartphone users aren’t even aware of the fact that their phone’s camera or microphone never are really „off“ but that they constantly collect data about the noise level or the intensity of light the user is experiencing. Actions speak louder than words Actions speak louder than words – if we want to really know a person we have to know how she behaves, and not only what she says. And that’s not only true for politicians. We all form our opinions on others by looking at their actions, more than their words. Many inter-personal problems result from NOT looking at people’s actions, but focusing on other aspects, such as their looks or their words. Behind superficial distinctions such as physical appearances, over time we often realize similarities with other […]

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BYOD – Bring your own Data. Self-Tracking for Medical Practice and Research

BYOD – Bring your own Data. Self-Tracking for Medical Practice and Research

„Facebook would never change their advertsing relying on a sample size as small as we do medical research on.“ (David Wilbanks) People want to learn about themselves and get their lives soundly supported by data. Parents record the height of their children. When we feel ill, we measure our temperature. And many people own a bathroom scales. But without context, data is little meaningful. Thus we try to compare owr measurements with those of other people. Data that we track just for us alone Self-tracking has been trending for years. Fitness tracker like Fitbit count our steps, training apps like Runtustic deliver to us analysis and benchmark us with others. Since 2008, a movement has been around that has put self-tracking into its center: The Quantified Self. However it is not just self-optimizer and fitness junkies who measure themselves. Essential drive to self-tracking originated from self-caring chronically ill. Data for the physician, for family members, and for nursing staff In the US like in many countries lacking strong public health-care, it becomes increasingly common to bring self-measured data to the physician. With many examinations this saves significant consts and speeds up the treatment. With Quantified Self, many people have been […]

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Access Smartphone Data With our new API

Access Smartphone Data With our new API

Datarella now provides an API for our app ‚explore‘, that allows every user to access the data collected and stored by the app. An Application Programming Interface, in short API, is an interface for accessing software or databases externally. Web-APIs giving us access via the internet, have become the principle condition for most businesses in the web. Whenever we pay something online with our credit card, the shop system accesses our account via the API of the card issuing company. Ebay, Amazon, PayPal -they all provide us with their APIs to automatize their whole functionality to be included in our own website’s services. Most social networks offer APIs, too. Through these we can post automatic messages, analyze data about usage and reach, or control ad campaigns. The ‚explore‘ app was developed by Datarella to access the smartphones internal sensors (or probes), and to store the data. It is however not just about standard data like location, widely known because of Google Maps. ‚explore‘ reads all movements in three dimensions via the gyroscope, accelleration, magnetic fields in the environment. Mobile network providers and Wifis in reception are also tracked. From these data we can learn many interesting things about ourself, our […]

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Call for Data Fiction

Call for Data Fiction

DATA FICTION – THE STORIES BEHIND THE DATA Do you read science fiction? Can you make data interesting? Can you tell the story behind a pool of data? Are you a data fictionista? Submit your data fiction. People, animals, plants and things produce data – a lot of data. The data itself is the basic resource – like words are the basis for language. If you put words together to sentences and you combine sentences to chapters and aggregate several chapters – you write a story, you create fiction. Same with data: if you combine different data sources to data pools and aggregate them – you write the story behind the data, you create data fiction. [Strong narrative] augments the available data by way of context, and extends the patience of the audience by sustaining their interest as well. Does that sound like you? We’d love to see and discuss your applications, analyses, case studies and models with you and help you make your data fiction become reality. DATA, APP & COMPLEX EVENT PROCESSING ENGINE The Data We will provide you with sample data resulting from the usage of our explore app. The App The data has been created by […]

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The Analytics Advantage – eine Studie von Deloitte Touche Tohmatsu

„Basically, analytics is about making good business decisions. Just giving reports with numbers doesn’t help. We must provide information in a way that best suits our decision-makers.„, ein Zitat von einem HR Officer eines US Unternehmens. Immer mehr Unternehmen gerade in den USA sehen die Relevanz von Data Analytics bei der Vorbereitung von strategischen Entscheidungen. Wo stehen die Unternehmen in Hinblick auf Data Analytics? Diese Frage stellte sich Deloitte und hat mehr als 100 Unternehmen in den USA, Kanada, China und UK befragt. Das Ergebnis ist nicht überraschend: Data Analytics ist ein großes Thema für viele Unternehmen und gewinnt immer mehr an Bedeutung. Quelle: Deloitte „The Analytics Advantage“, 2013 Ein guter Manager zeichnet sich dadurch aus, dass er Entscheidungen trifft. Wie zu erwarten erhoffen sich Unternehmen eine bessere Entscheidungsgrundlage mit Hilfe von Data Analytics. Für die Pflege von Kundenbeziehungen und bei der besseren Einschätzung von Geschäftsrisiken werden Daten immer mehr eingesetzt. Trefflich von einem Teilnehmer der Befragung formuliert: „There are now enough reasons for us to prove beyond all doubt that what we’ve always done, based on intuition, isn’t the best way to go.“ Quelle: Deloitte „The Analytics Advantage“, 2013 Der Großteil der Befragten sind überzeugt davon, dass Analytics die Wettbewerbsfähigkeit […]

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Selbst die Franzosen werden offener in Hinblick auf Daten-Sharing

Wer hätte das gesagt, die prüden Franzosen gehen immer offener mit ihren Daten um. Laut einer Studie von IPG Mediabrands und Microsoft wären knapp 45% der Befragten in Frankreich bereit, Daten über ihr Kaufverhalten mit anderen zu teilen. Im Gegenzug erwarten sie nützliche Tipps und Empfehlungen. Auch für gezielte Werbung wären sie nicht abgeneigt. 48% der Befragten gaben an, dass sie einen Vorteil bei Kaufentscheidungen sehen, wenn sie ihre Datenidentität freigeben. Jedoch wären nur 36% der Konsumenten bereit, sich von Brands „tracken“ zu lassen, wenn ihnen ein besseres Kauferlebnis in Aussicht gestellt wird. Diese Studie belegt wieder, dass Menschen offen für das Daten Sharing sind, wenn sie im Gegenzug einen Mehrwert sehen. Dies kann in Form eines nützlichen Feedbacks erfolgen aber auch durch gezielte Tipps und Empfehlungen für zukünftige Handlungen. Könnte diese Art der Incentivierung die Zukunft der Marktforschung sein?

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Open Data bei der UNO

Die Vereinten Nationen haben unter http://esa.un.org/unpd/wpp/Excel-Data/Interpolated.htm ein Portal eröffnet, auf dem die Rohdaten und Analysen der Bevölkerungsstatistik für jedermann zum Download zur Verfügung stehen – ein wichtiger Schritt zu Open Data und zur „Data Democracy“.

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