New Product Development in the Age of IoT

New Product Development in the Age of IoT

If you’re responsible for new product development in your company, you will be familiar with the several steps of that process. Experts mostly separate the new product development process into seven or eight steps, starting with idea generation and finishing with a post launch review. The fact that more and more things become smart; i.e. they either feature some intelligence or they are connected and controlled through the IoT, has significant implications on new product development, particularly on its very first phases. Traditionally, ideation and screening of first product ideas have focused on research, brainstorming, SWOT analysis, market and consumer trends, and so forth. All these activities imply certain hypotheses and more or less tangible perceptions of products or product components. This works fine, as long as the final product is a one-way product; i.e. once produced and sold it won’t change (other than to age and break, ultimately). However, smart things aren’t on-directional, but bi-directional: they communicate, they change, and therefore their effects on consumers are far more complex and variable than those of their „dumb“ predecessors. The smarter a thing, or a group of things, is, the more complex the situations they will create for their environment and […]

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Boost your wellbeing and happiness with the explore app program SMILE!

Boost your wellbeing and happiness with the explore app program SMILE!

Too much workload, stress and ultimately the burnout – that’s how many people see their everyday life. One way to handle the negative aspects of daily routines is to make it to the weekend (TGIF), another is to go on vacation. Whereas the first tactic is easy to realize but only helpful to a certain degree, the latter is possible once or twice a year for most of us. But there is another, more easy way to calm down and to boost your wellbeing and happiness: create and repeat small positive experiences – and you will see an immediate effect on your overall awareness of life. As Sonya Lyubomirsky and Kristin Layous show in their paper, based on research by Ed Diener and others, it’s the small and regularly repeated positive experiences which influence your wellbeing and happiness to a great extent. According to the Positive-Activity Model, features of positive activities, including their dosage, variety, sequence, and built-in social support, all influence their success in that process. Positive-Activity Model For our editorial team at Datarella, this model was a challenge: how could we use the explore app to get this model work in an optimal way? As always, the team decided […]

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