What you can expect from Datarella in 2016

What you can expect from Datarella in 2016

We always take a little time in the very first days of a year to define Datarella’s main goals for this year. This time it was a pleasant task since 2015 went very well for Datarella: we achieved most of our goals and we could start without any legacy issues. So, what to expect from Datarella in 2016? Beside our growing consulting business with fascinating projects and clients, we will focus on our product Data Trust and our project Data Coach.  Due to our tight schedule in 2015, we haven’t published much about Data Trust and Data Coach, yet.  I’d like to give a brief overview on both in this post. Data Trust Generally speaking, Data Trust is a secure data market model for Big Data projects. Sharing data between businesses makes much sense: Both, data processing and analytics scale with the data, and development, quality assurance, as well as support become very efficient. The problem: Many businesses are hesitant to share their data with partners for security reasons, to maintain their competitive advantage, and also obligatory compliance aspects regarding data protection. Data Trust solves this deadlock: With it we provide a secure sharing solution for corporations. Datarella organizes each client’s […]

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Wearable Data Hack Munich 2015

Wearable Data Hack Munich 2015

Today, we would like to announce something special. Something we can’t wait to take place and until mid June it’s going to be tough to sit tight. Please, feel invited to our Wearable Data Hack Munich 2015! The Wearable Data Hack Munich 2015 is the first hack day on wearable tech applications and data. It will take place right after the launch of Apple Watch – the gadget we expect to rise the tide for all wearables. Withe the Wearable Data Hack Munich 2105, we aim to kick-off app development for the emerging smartwatch and wearable tech market. During this weekend you will have the first occasion to share your views and ideas and jointly gather experience with the new data realm. Apple calls the Apple Watch “Our most personal device ever”. And with good cause: The data from wearable tech, smartphones and smartwatches are really the most personal data ever. Our mobile devices accompany every step we take, every move we make. A plentitude of sensors on the devices draw a multidimensional picture of our daily lives. Applications of wearable data range from fitness to retail, from automotive to health. There is hardly an industry that cannot make direct […]

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The Datarella World Map Of Behavior

The Datarella World Map Of Behavior

Every smartphone user produces more than 20 MB of data collected by her phone’s sensors per day. Now, imagine the sensor data of 2 billion smartphone users worldwide, translated into realtime human behavior, shown on a global map. That is the vision of the Datarella World Map of Behavior. A typical 2015 generation smartphone sports up to 25 sensors, measuring activities as diverse as movements, noise, light, or magnetic flux. Most smartphone users aren’t even aware of the fact that their phone’s camera or microphone never are really „off“ but that they constantly collect data about the noise level or the intensity of light the user is experiencing. Actions speak louder than words Actions speak louder than words – if we want to really know a person we have to know how she behaves, and not only what she says. And that’s not only true for politicians. We all form our opinions on others by looking at their actions, more than their words. Many inter-personal problems result from NOT looking at people’s actions, but focusing on other aspects, such as their looks or their words. Behind superficial distinctions such as physical appearances, over time we often realize similarities with other […]

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BYOD – Bring your own Data. Self-Tracking for Medical Practice and Research

BYOD – Bring your own Data. Self-Tracking for Medical Practice and Research

„Facebook would never change their advertsing relying on a sample size as small as we do medical research on.“ (David Wilbanks) People want to learn about themselves and get their lives soundly supported by data. Parents record the height of their children. When we feel ill, we measure our temperature. And many people own a bathroom scales. But without context, data is little meaningful. Thus we try to compare owr measurements with those of other people. Data that we track just for us alone Self-tracking has been trending for years. Fitness tracker like Fitbit count our steps, training apps like Runtustic deliver to us analysis and benchmark us with others. Since 2008, a movement has been around that has put self-tracking into its center: The Quantified Self. However it is not just self-optimizer and fitness junkies who measure themselves. Essential drive to self-tracking originated from self-caring chronically ill. Data for the physician, for family members, and for nursing staff In the US like in many countries lacking strong public health-care, it becomes increasingly common to bring self-measured data to the physician. With many examinations this saves significant consts and speeds up the treatment. With Quantified Self, many people have been […]

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Sharing Goods And Sharing Data: Both Is Fun, Big Business And A Social Responsibility

Sharing Goods And Sharing Data: Both Is Fun, Big Business And A Social Responsibility

Around 2010, Lisa Gansky coined the term Sharing Economy, or Mesh companies, offering their customers efficient shared access to their products instead of selling their products to them. Recently, it’s being called Collaborative Consumption or Collaborative Economy. It’s all about finding ways to make better use of valuable resources that have remained unused. Convenient access is being made affordable to people who can’t afford different products, or simply don’t need to own those products since they would only use them infrequently. Typical mesh businesses like AirBnB, LendingClub or Cookening, demonstrate the power of sharing in very different ways: AirBnB is on the way to pass Hilton as the world’s largest hotelier in 2015, that is 7 years after its inception. The US peer-to-peer lending company Lending Club has originated over 4 billion USD in loans – it was originally founded as a Facebook app in 2006. The typical Mesh business runs a stylish app with a high usability. It’s service is new, easy to use and affordable. But all that does not fully explain the tremendous speed they conquer one market after the other. Who is the driver behind the Sharing Economy and it’s success? It’s the user. It’s the […]

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Global Sleep Patterns

Global Sleep Patterns

Sleep is one of the most interesting aspects of life: during sleep we don’t act consciously (apart from a few natural processes inside our body) and therefore some people try to minimize sleep to get most out of their lives. Others maximize their sleep: for them sleep simply is the greatest activity they could think of. The Quantified Self folks try to optimize their sleep; i.e. to maximize their sound sleep phases and minimize light sleep and times of being awake. The guys from Jawbone looked at their UP band user’s sleep data and could provide us with this interesting global sleep pattern. Since Jawbone’s data are more detailed and accurate than the American Time Use Survey, this view on the different sleep patterns provides great insights in how inhabitants of cities behave, or how active a city is, seen as a whole. The average hours of sleep shown in the feature visual above do not include time awake in bed. Science tells us that we should sleep between 7 to 8 hours per night and we should sleep during the same cycles in order to maximize recovery and relaxation from our daily routines. Now look at people living in Tokyo: with […]

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The social relevance of the explore app guides  – The Datarella Interview

The social relevance of the explore app guides – The Datarella Interview

Today, we speak with Michael Reuter (KMR), Co-founder of Datarella, about the social relevance of the explore app guides. Q At Datarella, you offer different programs your users can participate in. Can you elaborate on the meaning behind these programs? KMR With our explore app, we provide a useful free tool for smartphone users to optimize their lives. There is a broad range of specific life situations in which the explore programs provide valuable and sustainable benefits. From lifestyle oriented programs as SMILE!, our guide to learn how to smile in 5 days, to specific health programs as our OsteoGuide which supports users suffering from Osteoporosis – we provide a broad range of programs. The most important aspect for Datarella is to always provide real benefits to our users: it’s not about technology, it’s about the social relevance of technology, its immediate impact on the user. Q Could you describe one of those programs and its impacts on your users in more detail? KMR Sure! Let’s take the OsteoGuide: in countries with populations with median ages of 45 and older, Osteoporosis has become a widespread disease. People suffer from Vitamin D shortage, move less and less during the day and, as a […]

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Boost your wellbeing and happiness with the explore app program SMILE!

Boost your wellbeing and happiness with the explore app program SMILE!

Too much workload, stress and ultimately the burnout – that’s how many people see their everyday life. One way to handle the negative aspects of daily routines is to make it to the weekend (TGIF), another is to go on vacation. Whereas the first tactic is easy to realize but only helpful to a certain degree, the latter is possible once or twice a year for most of us. But there is another, more easy way to calm down and to boost your wellbeing and happiness: create and repeat small positive experiences – and you will see an immediate effect on your overall awareness of life. As Sonya Lyubomirsky and Kristin Layous show in their paper, based on research by Ed Diener and others, it’s the small and regularly repeated positive experiences which influence your wellbeing and happiness to a great extent. According to the Positive-Activity Model, features of positive activities, including their dosage, variety, sequence, and built-in social support, all influence their success in that process. Positive-Activity Model For our editorial team at Datarella, this model was a challenge: how could we use the explore app to get this model work in an optimal way? As always, the team decided […]

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Vitamin D – the happiness factor you are in control of

Vitamin D – the happiness factor you are in control of

Do you know your Vitamin D level? Did you know that your Vitamin D Level has a great influence on your wellbeing? Living in northern Europe or Canada, you are at risk for vitamin D deficiency. Vitamin D is known as the sunshine vitamin, but it also occurs in some foods, including fish, eggs and dairy products. As an adult, you should ingest at least 20 micrograms of vitamin D per day. To prevent diseases, such as multiple sclerosis or cancer, even significant higher doses are recommended. If you go for walks or exercise outdoor on a daily basis, you already do a lot for a healthy vitamin D level. If you are more the manager type, sitting indoor all day and use a car or other „indoor“ means of transportation instead of riding your bike, you probably should supply your body with an extra portion of vitamin D. Starting by the end of June, we will run a field study with our explore app and we would like to invite you to participate. Together with our partner biotrakr, a Berlin-based health startup, we will check your vitamin D level: you will get our blood test kit with which you can take a […]

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Want to be happy? SMILE!

Want to be happy? SMILE!

What unites poets, philosophers, psychologists, neurologists and economists? They all are interested in what makes us happy. Sure, they have their distinct perspectives: one is interested in people’s feelings, the other wants to know what people value and the latter is interested in how people’s brains respond to rewards. Even governments try to measure and increase the happiness of their citizens. Measuring happiness is easier than you might think. First, we can ask people how they feel and have them rate that feeling on a scale. That’s what we do with our explore app day by day. Second, we can use MRI to measure blood flow in the brain, or EMG to evaluate and record the electrical activity produced by our skeletal „smile“ muscles in the face. Very often, the results of the easy survey and those of the biomechanic treatments are highly correlated – that’s why we’re pretty content with our explore interaction results. Then, there is this difference between synthetic happiness and real, or natural, happiness. We produce synthetic happiness when we don’t get what we want. The reason: things have less impact on happiness than we expect them to have. It seems that most experiences – bad and […]

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