Blog – Our Thoughts on the Internet of Things and Humans

New Product Development in the Age of IoT

New Product Development in the Age of IoT

If you’re responsible for new product development in your company, you will be familiar with the several steps of that process. Experts mostly separate the new product development process into seven or eight steps, starting with idea generation and finishing with a post launch review. The fact that more and more things become smart; i.e. they either feature some intelligence or they are connected and controlled through the IoT, has […]

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What you can expect from Datarella in 2016

What you can expect from Datarella in 2016

We always take a little time in the very first days of a year to define Datarella’s main goals for this year. This time it was a pleasant task since 2015 went very well for Datarella: we achieved most of our goals and we could start without any legacy issues. So, what to expect from Datarella in 2016? Beside our growing consulting business with fascinating projects and clients, we will […]

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If it’s smart, you can wear it!

If it’s smart, you can wear it!

It started with the first smart clothes in 2006, motivated luxury brands like TAG Heuer of LVMH to add some smartness to their watches and even lets farmers recognize patterns in dairy cow movements: wearables have become mainstream. At our Wearable Data Hack this June, we partnered with Wearable Technologies, a Munich based company specialized in marketing wearables. One part of our hackathon’s prizes were tickets to the 2016 Wearable […]

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Know And Speak To Your Customer Through The IoT

Know And Speak To Your Customer Through The IoT

Equipped with sensors and microchips, ever more of objects can communicate, with each other and with human beings – the Internet of Things and Humans is born. Even washing powder is set to become smart through attached sensors on its packaging that detects when the product is being used, and that communicates with readers like smartphones when scanned. From today’s 5 billion to 21 billion by 2020, the number of […]

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Predictive modeling – an interview with Datarella CEO Joerg Blumtritt

Most of the time, we at Datarella deal with the very near future: what will be the most likely thing that individuals want or what they are up to next? We use mathematical models to predict human behavior. But not only human behavior is what Datarella is interested in. Research papers, internal customer data and external data are being used by Datarella to predict probabilities of success of specific products. We […]

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Algorithm ethics: The inevitable subjective judgements in analytics

Here is the video of the talk on subjectivity and ethics in data science methods, that Majken Sander and I gave at Strata+Hadoop World Conference 2015 in London (Courtesy O’Reilly Media, Inc.). The Strata + Hadoop World 2015 in London Complete Video Compilation is also available at O’Reilly’s – and highly recommended.

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Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 – Official Announcement Munich, 19 June 2015 – On the weekend of June, 19-21, Stylight, Datarella and Macromedia University proudly present the first hack day on wearable tech applications, data and design – the Wearable Data Hack 2015. the Wearable Data Hack 2015 will be the first occasion for most of the participants to share their views and ideas and jointly gather experience with the new […]

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Telling the story of people’s lives – Strata+Hadoop, Feb 15, San Jose

We can draw a colorful picture of people’s everyday lives from the data we collect via smartphones. To tell the data-story, we need to translate the raw measurements into meaningful events, like “driving a car”, “strolling in a mall”, or even more intimate, like “being nervous”. We will show how to access the phone’s data, how to derive complex events from the phone’s raw data, and how to bring it into a meaningful story, and how […]

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Wearable Data Hack Munich 2015

Wearable Data Hack Munich 2015

Today, we would like to announce something special. Something we can’t wait to take place and until mid June it’s going to be tough to sit tight. Please, feel invited to our Wearable Data Hack Munich 2015! The Wearable Data Hack Munich 2015 is the first hack day on wearable tech applications and data. It will take place right after the launch of Apple Watch – the gadget we expect […]

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The Datarella World Map Of Behavior

The Datarella World Map Of Behavior

Every smartphone user produces more than 20 MB of data collected by her phone’s sensors per day. Now, imagine the sensor data of 2 billion smartphone users worldwide, translated into realtime human behavior, shown on a global map. That is the vision of the Datarella World Map of Behavior. A typical 2015 generation smartphone sports up to 25 sensors, measuring activities as diverse as movements, noise, light, or magnetic flux. […]

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