Blog – Our Thoughts on IoT, blockchain, smart contracts & DAOs

My AlgorithmicMe: Our representation in data

Talk at Strata + Hadoop World Conference 2016, San Jose, Ca. Today, algorithms predict our preferences, interests, and even future actions—recommendation engines, search, and advertising targeting are the most common applications. With data collected on mobile devices and the Internet of Things, these user profiles become algorithmic representations of our identities, which can supplement—or even replace—traditional social research by providing deep insight into people’s personalities. We can also use such […]

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Let’s discuss all things Ethereum at our Ethereum Munich Meetup

Let’s discuss all things Ethereum at our Ethereum Munich Meetup

More and more Big Data projects we with Datarella are involved in demand not only administrative or legal security layers but also state-of-the-art technical frameworks to provide the maximum security there is for business as well as petsonal data. To provide our clients with sustainable solutions we have partnered with Ethereum and its spin-off Ethcore. The Ethereum framework enables us to build business models on top of it, using a […]

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The Need For Encryption

The Need For Encryption

With this post we do something quite unusual: we re-publish Apple’s letter to their customers. It’s not that we were such Apple fans that we would join  the company’s marketing efforts but the encryption of iPhones has been discussed for a long time. And this week, the FBI and the United States government, demanded that Apple builds a new version of iOS bypassing security and creating a backdoor. This might not […]

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New Product Development in the Age of IoT

New Product Development in the Age of IoT

If you’re responsible for new product development in your company, you will be familiar with the several steps of that process. Experts mostly separate the new product development process into seven or eight steps, starting with idea generation and finishing with a post launch review. The fact that more and more things become smart; i.e. they either feature some intelligence or they are connected and controlled through the IoT, has […]

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What you can expect from Datarella in 2016

What you can expect from Datarella in 2016

We always take a little time in the very first days of a year to define Datarella’s main goals for this year. This time it was a pleasant task since 2015 went very well for Datarella: we achieved most of our goals and we could start without any legacy issues. So, what to expect from Datarella in 2016? Beside our growing consulting business with fascinating projects and clients, we will […]

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If it’s smart, you can wear it!

If it’s smart, you can wear it!

It started with the first smart clothes in 2006, motivated luxury brands like TAG Heuer of LVMH to add some smartness to their watches and even lets farmers recognize patterns in dairy cow movements: wearables have become mainstream. At our Wearable Data Hack this June, we partnered with Wearable Technologies, a Munich based company specialized in marketing wearables. One part of our hackathon’s prizes were tickets to the 2016 Wearable […]

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Know And Speak To Your Customer Through The IoT

Know And Speak To Your Customer Through The IoT

Equipped with sensors and microchips, ever more of objects can communicate, with each other and with human beings – the Internet of Things and Humans is born. Even washing powder is set to become smart through attached sensors on its packaging that detects when the product is being used, and that communicates with readers like smartphones when scanned. From today’s 5 billion to 21 billion by 2020, the number of […]

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Predictive modeling – an interview with Datarella CEO Joerg Blumtritt

Most of the time, we at Datarella deal with the very near future: what will be the most likely thing that individuals want or what they are up to next? We use mathematical models to predict human behavior. But not only human behavior is what Datarella is interested in. Research papers, internal customer data and external data are being used by Datarella to predict probabilities of success of specific products. We […]

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Algorithm ethics: The inevitable subjective judgements in analytics

Here is the video of the talk on subjectivity and ethics in data science methods, that Majken Sander and I gave at Strata+Hadoop World Conference 2015 in London (Courtesy O’Reilly Media, Inc.). The Strata + Hadoop World 2015 in London Complete Video Compilation is also available at O’Reilly’s – and highly recommended.

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Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 – Official Announcement

Wearable Data Hack 2015 – Official Announcement Munich, 19 June 2015 – On the weekend of June, 19-21, Stylight, Datarella and Macromedia University proudly present the first hack day on wearable tech applications, data and design – the Wearable Data Hack 2015. the Wearable Data Hack 2015 will be the first occasion for most of the participants to share their views and ideas and jointly gather experience with the new […]

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